Haiku

Our new linen baby clothes incorporate Puresolid13’s signature avant-garde style and linen’s temperature-regulating properties, making them perfect for growing children.
Linen is a natural ventilator and insulator simultaneously, rendering our linen clothing ideal for both winter and summer weather. Linen’s structure facilitates easy air passage, keeping little ones fresh and cool.
Our about
Linen &
Our Story

Puresolid13 is a South African sustainable clothing brand that creates wearable contemporary art. Founded in 1997, we are committed to continuing our legacy and striving for a beautiful future.
We’ve reached a point where change is imperative. There shouldn’t just be an ‘eco’ category; every category should be ‘eco’. While we acknowledge we’re not there yet, we remain committed to making specialty garments with materials better for the environment than ever before. And, of course, avant-garde. We’re still Puresolid13, after all.
What we believe:
We pride ourselves on our eco-conscious manufacturing processes and our garments made from ethically sourced, organically grown linen and dyed without harmful chemicals. Our mission is to transform the fashion industry by embracing practices that respect both the environment and its inhabitants.
We believe change begins with us, by challenging consumers to alter their habits and educate themselves about planet friendly fashion. Our goal is to contribute to a cleaner and greener future.
